This short white paper looks at four best practices to improve the accuracy of your organization’s sales forecasts. One of the most important communications the sales team provides is forecasted revenue to be reviewed during sales quarters. Key operational areas such as finance, corporate management, operations, and marketing all use sales forecast data to make business-critical decisions. But in many sales organizations the sales forecast isn’t always taken seriously or considered accurate in its own right. Sales forecasting is often attempted, but less often it’s done well. The four best practices include: use of analytics and metrics, how to provide visibility into the sales forecast process, remove spreadsheets, and invest in effective tools to improve sales forecast accuracy.